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Soft Pinch Tinted Lip OilSoft Pinch Tinted Lip Oil
Soft Pinch Tinted Lip Oil
An innovative lip jelly that transforms into a lightweight oil. Starts off glossy, then leaves lips tinted while gently plumping and staying comfortable—never sticky—all day.
$7.20
$24.00
$7.20
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Find Comfort Lip ButterFind Comfort Lip Butter
Find Comfort Lip Butter
A rich daytime balm and nourishing overnight mask in one petite package, this cushiony lip butter wraps lips in lasting hydration for up to 8 hours, leaving them visibly softer, smoother, and more supple.
$5.40
$18.00
$5.40
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Kind Words Matte LipstickKind Words Matte Lipstick
Kind Words Matte Lipstick
A buttery, pigment-rich, soft matte lipstick that hugs lips in pure comfort all day. Available in the same 11 made-to-match shades as Kind Words Matte Lip Liner —including NEW shade Devoted.
$6.00
$20.00
$6.00
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  • Something Rosy Lip & Cheek SetSomething Rosy Lip & Cheek Set
    Something Rosy Lip & Cheek Set
    The perfect finishing touches for your most cherished moments. Featuring Soft Pinch Tinted Lip Oil in bestselling Happy (something old); Kind Words Matte Lip Liner in set-exclusive Committed (something new); Soft Pinch Liquid Blush in set-exclusive Smitten—an homage to the blush worn by Selena’s...
    $25.50
    $85.00
    $25.50
  • Soft Pinch Cheek & Lip TrioSoft Pinch Cheek & Lip Trio
    Soft Pinch Cheek & Lip Trio
    Three Soft Pinch essentials in one travel-ready set, with a full-size Soft Pinch Matte Bouncy Blush, a Soft Pinch Liquid Blush Mini, and a set-exclusive Soft Pinch Tinted Lip Oil Mini—all in bestselling shade Worth (true rose). $56 value.
    $16.80
    $56.00
    $16.80
  • Soft Pinch Blush BrushSoft Pinch Blush Brush
    Soft Pinch Blush Brush
    A feathery soft blush brush that blends pigment-rich formulas with ease—ideal for applying liquids and creams for a soft, diffused finish.
    $7.80
    $26.00
    $7.80
  • Always an Optimist 4-In-1 MistAlways an Optimist 4-In-1 Mist
    Always an Optimist 4-In-1 Mist
    An ultra-fine, all-in-one face mist packed with skin-loving ingredients to hydrate, prime, set, and refresh for an uplifting glow-boost that lasts.
    $9.00
    $30.00
    $9.00
  • Always an Optimist Weightless Eye PrimerAlways an Optimist Weightless Eye Primer
    Always an Optimist Weightless Eye Primer
    A weightless, hydrating eye primer that smooths lids while prepping you for longer-lasting, amped-up color that won’t crease, fade, or smudge all day.
    $6.30
    $21.00
    $6.30
  • Soft Pinch Mini Cheek & Lip SetSoft Pinch Mini Cheek & Lip Set
    Soft Pinch Mini Cheek & Lip Set
    Come alive with dewy, everyday looks that pop. Soft Pinch Liquid Blush in Worth (true rose) gives cheeks a lasting flush, while Soft Pinch Tinted Lip Oil in set-exclusive Beloved (soft burgundy) leaves lips looking soft and full. A $31 value.
    $9.30
    $31.00
    $9.30
  • Always an Optimist Pore Diffusing PrimerAlways an Optimist Pore Diffusing Primer
    Always an Optimist Pore Diffusing Primer
    A cushiony gel primer that smooths away the look of pores and fine lines, boosts and extends makeup wear, and actually hydrates skin while fighting shine all day.
    $9.00
    $30.00
    $9.00
  • Liquid Touch Foundation BrushLiquid Touch Foundation Brush
    Liquid Touch Foundation Brush
    A foundation brush packed with soft, silky bristles that build, blend, and buff.
    $9.00
    $30.00
    $9.00
  • Always an Optimist Illuminating PrimerAlways an Optimist Illuminating Primer
    Always an Optimist Illuminating Primer
    A cooling, water-based gel primer that smoothes, hydrates, and illuminates skin, prepping you for makeup that looks and feels its best all day.
    $9.00
    $30.00
    $9.00
  • Always An Optimist Illuminating Primer MiniAlways An Optimist Illuminating Primer Mini
    Always An Optimist Illuminating Primer Mini
    A cooling, water-based gel primer that smoothes, hydrates, and illuminates skin, prepping you for makeup that looks and feels its best all day.
    $5.10
    $17.00
    $5.10
  • Liquid Touch Concealer BrushLiquid Touch Concealer Brush
    Liquid Touch Concealer Brush
    A concealer brush with uniquely sculpted bristles and a pointed tip for precise coverage.
    $6.00
    $20.00
    $6.00
  • Always an Optimist Powder Brush
    Always an Optimist Powder Brush
    A precise, dome-shaped powder brush with a soft, tapered tip that’s fluffy enough for all-over blending, yet firm enough for precise application.
    $9.00
    $30.00
    $9.00
  • Always an Optimist 4-In-1 Mist MiniAlways an Optimist 4-In-1 Mist Mini
    Always an Optimist 4-In-1 Mist Mini
    An ultra-fine, glow-boosting mist in a portable mini size so you can hydrate, prime, set, and refresh skin wherever you go.
    $5.10
    $17.00
    $5.10
  • Soft Touch Powder PuffSoft Touch Powder Puff
    Soft Touch Powder Puff
    Made of soft-touch velvet, this diamond-shaped powder puff pairs perfectly with our tinted pressed powder for smooth, seamless, and precise application. It includes an easy-to-clean sleeve for touch-ups on the go.
    $4.50
    $15.00
    $4.50
  • Always an Optimist Pore Diffusing Primer MiniAlways an Optimist Pore Diffusing Primer Mini
    Always an Optimist Pore Diffusing Primer Mini
    A cushiony gel primer in a travel-friendly size that smooths away the look of pores and fine lines, boosts and extends makeup wear, and actually hydrates skin while fighting shine all day.
    $5.10
    $17.00
    $5.10
  • Blot & Glow Blotting Paper RefillBlot & Glow Blotting Paper Refill
    Blot & Glow Blotting Paper Refill
    This 100-pack of blotting sheets gently absorbs excess oil while keeping makeup in place.
    $1.50
    $5.00
    $1.50
  • Liquid Contour, Blush, & Luminizer Custom SetLiquid Contour, Blush, & Luminizer Custom Set
    Liquid Contour, Blush, & Luminizer Custom Set
    Enhance all your favorite features with 3 full-size essentials in one easy bundle ($80 value). Customize your set with your pick of contour, blush, and luminizer shades.
    $24.90
    $83.00
    $24.90
  • Soft Pinch Liquid Blush DuoSoft Pinch Liquid Blush Duo
    Soft Pinch Liquid Blush Duo
    Celebrate 5 radiant years of Selena’s iconic Rare album with bestselling Soft Pinch Liquid Blush in fan-fave Happy (cool pink) and new, set-exclusive Souvenir (deep tea rose). A $50 value.
    $15.00
    $50.00
    $15.00
  • Blush, Bronze, & Luminize Custom SetBlush, Bronze, & Luminize Custom Set
    Blush, Bronze, & Luminize Custom Set
    Get a fresh, radiant flush year round with 3 full-size essentials in one easy bundle. Customize your set with your pick of blush, bronzer, and luminizer shades.
    $24.90
    $83.00
    $24.90

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